Grom

Grom: The Italian Gelato Experience at Dubai Mall

When one thinks of Dubai, images of towering skyscrapers, ultra-luxurious hotels, and the expansive desert often come to mind. However, nestled in the heart of Dubai Mall, next to Bloomingdales, is a little slice of Italy – Grom. Known for its authentic Italian gelato, Grom offers a delightful respite for shoppers and tourists alike, providing a cool and creamy oasis amidst the bustling ambiance of one of the world’s largest shopping destinations.

An Italian Tradition in the Heart of Dubai

Founded in Turin, Italy, in 2003 by two childhood friends, Federico Grom and Guido Martinetti, Grom has built a reputation for producing premium gelato using traditional Italian recipes. Their philosophy revolves around using high-quality, natural ingredients without any additives, colorants, or preservatives, echoing the simplicity and authenticity of the past. The brand quickly gained a cult following in Italy and has since expanded globally, sharing its rich flavors and passion for gelato with the world.

What Sets Grom Apart?

Grom stands out among its competitors for several reasons:

• All Natural Ingredients: Every scoop is crafted with carefully selected, high-quality ingredients. Whether it’s milk from “white gold” Piedmont farms or pistachios from Sicily’s Bronte hills, Grom emphasizes authenticity and origin.
• Seasonal and Diverse Flavors: The menu changes with the seasons, ensuring that the ingredients are fresh and the flavors are vibrant. From classic chocolate and vanilla to more adventurous options like lemon from Sorrento and persimmons in the winter, there’s always something new to try.
• Gluten-Free and Allergens Consideration: Grom’s gelato is gluten-free, a considerate choice for health-conscious customers and those with gluten sensitivities. They also take precautions to minimize allergen contamination, making it a safer choice for those with dietary restrictions.

The Menu

The menu at Grom is a testament to their dedication to quality and variety. While prices are surprisingly reasonable for the quality offered, the real value is in the experience and flavors:

• Classic Gelato: Enjoy time-honored favorites like creamy Stracciatella, rich Hazelnut, or the indulgent Cioccolato Fondente.
• Sorbets: Perfect for a dairy-free treat, Grom offers naturally sweet sorbets made from fruits such as Sicilian lemons, strawberries, and peaches.
• Granita: On a hot day, their granita—crushed ice flavored with natural syrups—provides a refreshing alternative to gelato.

A Sustainable and Ethical Business Model

In addition to its culinary excellence, Grom is committed to sustainability and ethical business practices. Through their Agrimontana project, they cultivate sustainable and organic agricultural practices, ensuring their ingredients are as kind to the Earth as they are delicious. They also adhere to environmentally friendly practices in their store operations.

The Dubai Mall Location

Located next to Bloomingdales in the iconic Dubai Mall, Grom is perfectly positioned to capture the foot traffic of both avid shoppers and intrigued tourists. Its bright and inviting storefront is hard to miss. Here, patrons can enjoy their gelato in the comfort of a beautifully designed interior or take it to-go as they explore the myriad of stores and attractions within the mall.

The Dubai Mall Experience

Dubai Mall, an architectural marvel in its own right, offers more than just shopping. From exploring the underwater wonders of the Dubai Aquarium & Underwater Zoo to experiencing the enthralling sounds and sights of the Dubai Fountain, there’s no shortage of activities to enjoy. A visit to Grom perfectly complements these adventures, offering a moment of indulgence amidst a day of exploration.

Customer Experience and Reviews

Visitors to Grom frequently praise not only its high-quality gelato but also the warm and attentive customer service. The staff is knowledgeable, eager to let customers sample the diverse array of flavors before making a decision. This dedication to customer care ensures that each visit to Grom is not just about satisfying a sweet tooth, but also about experiencing a piece of Italian hospitality.

Final Thoughts

Whether you're a gelato aficionado or simply someone with a penchant for sweets, Grom at Dubai Mall is a must-visit. Its blend of Italian tradition, sustainable practices, and delicious offerings make it a standout choice for dessert lovers. Next time you find yourself at Dubai Mall, take a moment to escape into the world of authentic Italian gelato and savor the unique taste of Grom.